Beyond Disruption - Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs

W. Chan Kim; Renée A. Mauborgne

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for al...