Universal Principles of Typography - 100 Key Concepts for Choosing and Using Type

Elliot Jay Stocks; Ellen Lupton (Foreword by)

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type--to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths...