Your Cart
Loveworks - How the World's Top Marketers Make Emotional Connections to Win in the Marketplace
Stock: 0
In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers ...
Total excl. delivery $34.99 AUD