100 Ways To Create A Great Ad

Author: Tim Collins

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General Fields

Price : $45.00 AUD
brand :
ISBN : 9781780671680
Publisher : Laurence King Publishing
Imprint : Laurence King Publishing
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Weight (g) :
Publication date : 03 August 2014
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Produced in : United Kingdom
RRP : 45.0
Availability date : 04 August 2014
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Product Type : books

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color :
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Author : Tim Collins
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Bind : Paperback
Edition : Aug-14
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Dewey classification : 659.1
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Library of Con LOCSH :
Pages : 208
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Illustrations : 340 colour illustrations
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9781780671680

Description

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Author description

Tim Collins is originally from Manchester, England and now lives in London. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).

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