Logo Decode
Author(s): Wang Shaoqiang
Branding and visual identity in business can be a powerful marketing tool and logo is an absolute essential. It not only plays an important role in presenting the philosophy of a company, but also attracts the consumers by its particular form. Logo Decode focuses on "how a logo comes into being," taking you through some of the decisions designers made and why they made them. It will be a invaluable guide for people engaged in graphic design and marketing, and even brand owners.
Product Information
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualization and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.
General Fields
- :
- : Promopress
- : Promopress
- : 1.406
- : 31 July 2016
- : 285mm X 210mm X 25mm
- : books
Special Fields
- : Wang Shaoqiang
- : Hardback
- : 741.6
- : 240
- : Fully illustrated in colour